
Green Marketing Mavens Ellen Finkelstein, Phyllis Khare, and Lee Leffler
From the April 2010 issue of The Iowa Source. By Linda Egenes
Last spring while setting up a series of book talks around Iowa, I started to question this fossil-fuel extravagant way to sell a few books—not to mention the cost of gas. Then my publisher fired off an email, “Create an online presence and market your book that way.”
Gulp. Even though I wrote website copy for a living, learning how to set up my own site felt daunting. But determined to finally enter the digital age, I attended a free Internet marketing seminar by three consultants based in Fairfield: Ellen Finkelstein, Phyllis Khare, and Lee Leffler.
From the tools and strategies they shared, I was able to create a blog and social media campaign to market my books—without driving my car or printing…
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Note: Ellen Finkelstein, Phyllis Khare, and Lee Leffler will be giving Marketing Make-Over Sessions in Fairfield, Iowa on April 20 – click for details.